Your Meta ad runs under the publisher's Facebook or Instagram identity instead of your own handle.
You build and control the campaign in your own Meta Business Manager.
The publisher approves the creative and grants placement rights.
The ad is served with the publisher's name, avatar and credibility at the point of impression.
Reporting, audiences and spend stay in your account.
Sponsored placements
Sponsored articles and content placements bought from individual, vetted publishers listed by name.
Each publisher shows DA, DR, traffic and audience on its row.
Price is listed before you commit. No packages, no minimums.
FortLoop holds payment until the placement is live and verified.
You get the live URL and the publisher's disclosure practice in writing.
What changes when the ad carries a masthead
What
Your own handle
Through FortLoop
Identity on the ad
Your account, unknown to the reader
A named publisher the reader already follows
Campaign control
Your Business Manager
Your Business Manager, unchanged
Price discovery
Quotes by email, package rates
Listed on the publisher's row before you pay
Publisher metrics
Whatever the media kit says
DA, DR, traffic and audience on every row
Vetting
Blind networks and bulk placements
Individual publishers, vetted and named
Payment
Prepaid to the vendor
Held by FortLoop until the placement is live
Built in the USFortLoop LLC, San Francisco.
You keep controlCampaigns stay in your own Meta Business Manager.
Priced up frontEvery publisher lists its price before you commit.
Publisher approvalEach publisher approves each campaign that runs under its name.
The people behind it
Jose Beltramini
Co-founder & CEO
Spent 15 years as co-founder and CEO of Summa Solutions building the storefronts and marketplaces that advertising traffic lands on: 150+ e-commerce and marketplace launches across Latin America, the US, Canada and Europe as a Magento Gold Partner. Later CTO of Brandlive and CIO of Infracommerce. Degrees in IT and Business Administration from the University of Buenos Aires.
Repeat founder and operator who previously built BairesDev into the world's largest bootstrapped software services company. He has also backed and helped scale 80+ companies through BDev Ventures. He has written for Forbes, spoken at Davos and Stanford, and was featured in a Harvard Business School case study.
Repeat founder focused on building technology companies from zero to scale. He founded BestReviews, a bootstrapped platform used by 500M+ people and acquired by Nexstar, and previously worked at Google. Stanford BA, Harvard MBA.